Technical analyst Anil Singhvi has maintained 'buy' rating on Zee Entertainment Limited stock with an intra-day target of Rs 160.

According to analyst, the investors can purchase the stock with a stop loss of Rs 147.

The stock of the company, on December 02, closed at Rs 149.90 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 163 and a low of Rs 123.25 on BSE.

Current EPS & P/E ratio stood at 5.34 and 28.29 respectively.

For the week ended 27 November, Zee TV remaine don the third place after seeing a very slight fall in its GRPs and relative share.

Whilst Zee TV lost just 2 points as against the last week to seize 206 GRPs for the week, its relative share stood at 14.6% as against 15.1% that it captivated during the last week.

In standalone net profit for the three month period ended September 2010, Zee Entertainment Enterprises recorded an increase of 53.75% to Rs 1,575.60 million as against Rs 1,024.80 million during the corresponding quarter of
2009.

Net sales during July-Sep period grew by 78.96% to Rs 5,009.80 million, whereas total income for the period under review surged 70.27% to Rs 5,167.90 million.