Coke signs deal to distribute Dr.Pepper
US soft drink company, Coca Cola Inc has said that it has signed an agreement to distribute some of Dr. Pepper Snapple Group's products.
The deal is for a 20-year period and only some of the products will be a part of this. In return, Coke will be getting $715 million.
The deal has replaced existing agreements that it has with other players. The success of the agreement is also dependent on Coca Cola's plans to takeover Coca Cola Enterprises' bottling business in North America.
As far as the latest developments are concerned, work on the plan will become by the close of the fourth quarter of this year. The first news about it had come way back in February.
It must also be noted that a similar step was taken by Pepsi Co where it acquired two of its largest bottlers during the first part of this year.
Meanwhile, Coca Cola will be distributing the products of Dr. Pepper in US and Canada Dry in the Northeast. These are the places where the products are currently distributed by Coca Cola Enterprise.
Canada Dry, C'Plus and Schweppes are distributed in Canada while all the products are done in US.