The net profit of Colgate Palmolive India increased by an impressive 74.50 per cent to Rs 1,155.8 million for the quarter till December 31, 2011 as compared to Rs 662.4 million recorded in the same quarter previous year.

The total income for the company increased to Rs 6.90 billion in the quarter till December 31, 2011 compared to Rs 5.77 billion December 31, 2011. It said that focused programmes to enhance efficiencies and reduce costs resulted in strong rousts for the company.

The company’s net sales increased 20% to Rs 669.6 crore compared to the same period in the previous year. The volume from its toothpastes increased 15 per cent and it controlled a market share of 52.5% in the category over Dec 2010-Nov 2011 period. The company had a .4% market share in mouthwash category in the period.

Colgate Palmolive India said in a statement that, "Prudent price increases and cost management has enabled the company to maintain its gross margin at 60% for this quarter and nine months ended Dec 31."

Shares of the company increased 3.96%, to trade at Rs 998.65 on the Bombay Stock Exchange (BSE).