The leisure bike maker, Firefox has recently launched the Popeye range of bicycles in the Indian market with an aim to make cycling a more trendy fashion in the urban youth. It may be noted there that Firefox Bikes Pvt. Ltd. is a pioneer in bringing high end bikes to India and the Popeye has been specifically designed for kids that will be sold out of its 51 exclusive retail chains across the country.

Moreover, it is believed that Cycling is a must for a growing child and is the best form of exercise for them and the latest addition by Firefox will create a new buzz in the Indian market.

With the range starting from Rs. 3,000 onwards, the company has been able to keep the pricing affordable for the Indian consumer. The company still imports the SKD units of these bicycles but the company is looking at the option of establishing a plant in the Indian market once the component market for bicycle picks up in the Indian subcontinent.

Ajit Gandhi, Marketing Executive Head, Firefox Pvt. Ltd. said that it is an attempt from Firefox to provide international biking standards to the Indian consumer.