The India arm of the Detroit giant, Ford India has recently announced the winner of the special online teaser campaign called WhyIsThisManSmiling. The company was able to bank 500,000 visitors as the excitement about his adventures spread.

The winner was a person called Sunil Melwani from Pune who answered all the answers correctly and with his witty slogans made the Ford India judges smile.

In fact, much along the lines of a Bollywood blockbuster, the adventures of Smiley Raj in WhyIsThisManSmiling played an important role in making Figo an instant hit in the Indian market.

Notably, the quiz had 12 chapters and Melwani answered all of them correctly. He was awarded with a Ford Figo from the hands of Michael Boneham, MD, Ford India. Apart from Melwani, the two runners-up, Pramila Chirukandan and Aman Kejriwal got a 42-inch LCD plasma and an HP laptop respectively.

With the launch of Figo, the company has been able to generate the desired volumes in the Indian market and the product is expected to drive the future for this American automaker in the Indian market.