Mumbai: Private sector HDFC Ergo General Insurance on Wednesday said it has signed a multi-year application outsourcing agreement with Accenture under which the software firm will develop, implement and manage a range of existing digital applications for the insurer.

Accenture will maintain and upgrade HDFC Ergo's existing digital channels, including web portals and mobile applications. Accenture will also develop analytical models to help the insurer better adapt its sales strategy according to its customers' evolving needs, a release said, without disclosing the deal size.

"In line with our objective of growing our direct retail business, we want to make sure we offer our customers the best digital experience as possible, including a seamless interaction across all channels," HDFC Ergo General Insurance Head
(IT, customer experience management, strategy and marketing) Mehmood Mansoori said.

Accenture has helped HDFC Ergo establish its digital foundation by implementing a data warehousing and business intelligence framework, under a separate contract signed in 2011. --- PTI