The company Himalaya International has made an announcement on Monday saying it has entered in the nutraceuticals and dietary supplements market located in the South with a launch of nutritional supplements under the selected brand name of '1 Daily'.

Himalaya International has entered Bangalore with a booty which includes four health products for men as well as women. The company has also got plans to cover all the important Indian cities in the southern States in a very phased and well planned manner.

The market in India revolving around nutritional supplement will most likely cross over Rs. 25, 000 crore by the year 2020 because of the very changed lifestyle and the rapidly growing awareness about the concept of nutritional supplements among the middle-class segment.

The company Himalaya International has aimed at this segment for its growth.

Himalaya International has even had a tie-up with the Global Reliance Inc, which is a US-based company, for technical collaborative works and its outputs and products are according to the international standards as fixed by the WHO and the USFDA.