After already foraying into the entry-level bike segment with the CB Twister where Hero Honda has over 60% market share, HMSI is planning to take on the premium market even all the more aggressively. Apart from the launching the CB Unicorn Dazzler to complement its existing Unicorn, the company is now working on a plan of launching a 200cc bike in the Indian market that will take on against the Karizma and Karizma ZMR models of Hero Honda.

Shinji Aoyama, President, HMSI said that there is a periodic meeting between officials of both the companies (Indian arm and parent) that takes place which aims at evaluating the existing, as well as to decide the future, product line-up. However, Aoyama also highlighted the fact that there is a mutual consent between the two companies that gives the independence to HMSI to be present across all segments.

While the companies are planning to play on the factor of the price, it may be noted here that if Hero Honda's 150cc bikes i. e. the Hunk and CBZ Xtreme, are priced at Rs 57,775 and Rs 58,550 (ex-showroom Delhi), respectively, HMSI's CB Unicorn and the recently launched CB Unicorn Dazzler, are priced a little above the Hero Honda's products, at Rs 59,285 and Rs 62,900, respectively.