Social networking sites may have immensely surging popularity worldwide, but Indian executives have preferred business networking service. The social networking sites, such as Facebook, MySpace and Twitter are damn popular, but India's executives choose business over social networks.

"Social networking sites are great to catch-up with old friends, share photographs, music and links but in this climate does the executive community have time for this?" asked Spencer Green CEO of MeettheBoss. com - the business networking service. "Credit isn't the only casualty of the crunch: time is another scarce resource for executives, they need immediate value when online," Green answered. According to reports, Green is right with 22,000 Indian executives flooding to his business site for answers.

Communication is vital to work through the current economic crisis and unite in this unreliable climate. Time management is a constant battle for executives who are now turning to online networking sites to liaise effectively and efficiently with their peers.

John Funnell - Chief Press Officer - MeettheBoss. com, said, "Despite the Economic downturn, India is still full of potential, having high investment interest from around the world, global executives are looking into India through MeettheBoss. com. Many of our users have connections within the region, and a high proportion of communication on the site has been dedicated to discussions on its potential growth and development."

MeettheBoss. com first launched for the financial services sector in 2008 and has just unveiled a new and improved version - redesigned with increased functionality and features, and specifically launched to aid business professionals. Free Video Roundtables, Executive Broadcasts and 'smartwords' - an intelligent spine around which the whole site sits, are just some of the new functions for the executives to communicate. MeettheBoss. com 2.0 has acted on the feedback from its core users to make sure that their time 'on site' is maximized.

Harlan Davis, the site's director, said, "We have added the functionality they wanted and kept the best of what we already offered: instant access to a network of your peers. A very cool new central console 'feeds' members specific content, people, and broadcasts based on their activity across the site - from the weather where they are, or where they are going, to tweets, blogs, contacts, and their favourite newspaper. It's the ultimate aggregator."

Rolling out with the new version is an upgraded version of MeettheBossTV, the online television channel dedicated to business leaders. Members can pick up leadership lessons and business learning from executives such as Vinton Cerf, vice president of Google and 'father' of the Internet and head of brand and design for super-sports car manufacturer Lamborghini.

22,000 Indian executives seem to agree that sites like MeettheBoss. com are the future of Web 2.0. Experts predict this new way of business networking is the way forward for the region's development. It is imperative that the executives can speak in a secure area with the most influential figure heads at their fingertips.