The Indian tractor major, Mahindra and Mahindra is planning to announce the much-awaited launch of its pick-up trucks in the US market in the coming 2-3 weeks. While the company believes that it took more than it expected in the start but now as it is ready with the products, M&M is expecting to chart a new global story.

While the company is expecting to gain ground in the Indian two-wheeler market and the soon-to-be-entered CV segment, the company's US journey is also one of the critical strategic challenge that it will need to jump. The company has already filed an application with the US Environment Protection Agency to pass certain mandatory tests for the vehicles to be sold on the US turf.

This is just a start to the global journey of its automotive business; the company has a long-term plan to export various other products out of its portfolio to the other markets as well. The company is also expected to start selling the much-popular Mahindra Xylo in the European markets by this year-end or maximum by the start of 2011.