Indian consumers may get more value for the money they will spend. It is expected that the telecom sector is getting ready for another price war. As the newest entrant in the sector, Uninor, starts to lower its tariff rates, other companies may have to offer better pricing to keep their customers.

The company on late Friday announced that it is going to reduce the call charges to as low as 20 paise per minute.

It also said that it is going to introduce the concept of dynamic pricing. As per this, the subscribers are going to be allowed to use discounts ranging from 5-60 per cent. The only deciding factor will be their geographical location.

The customers will be given more discounts if there is more traffic and vice versa. But this also means that a one minute call can not exceed the limit of 50 paise and can in no case go below 20 paise.

Talking about this, Executive Vice-President (operations) of Uninor, Rohit Chandra said that the new plan will be a win-win situation because on one hand it will help the customers to have good discounts while on the other it will help Uninor to keep its network busy.