Till just a few days back, the Hindi film industry was happy with the success of Katrina-Ranbir starrer 'Rajneeti'.

But, the happy moods have disappeared all over again with the newly released flick 'Raavan', which failed to impress viewers.

The truth remains that this Ratnam directed flick is terrible even from the content and execution viewpoint.

Some movies have good content but get flawed by meager execution. Some films have a decent execution but the script doesn't contain much meat to take them through. However, when the combination of both these factors turns out to be poor, there is nothing that can salvage the situation.

This is what happened in case of 'Raavan' where the coming together of names like Mani Ratnam, Aishwarya Rai Bachchan, Abhishek Bachchan, A.R. Rahman, Gulzar and Big Pictures just couldn't help the cause.

The film got poor all around reaction. Viewers, industry folks, trade and critics - there was just no liking for this extravagant affair that was strong only from its technical perspective. Worse, for all its claims of originality, 'Raavan' was nothing but the coming together of Subhash Ghai's 'Khalnayak' and Ram Gopal Varma's 'Jungle'. Though both these films were entertaining, 'Raavan' wasn't and it showed in the box office collections.

As anticipated during the last week, a good opening was never on the cards for 'Raavan'. It was said that the movie would require around 70% opening and continued word of mouth to do anything worthwhile at BO. However, as it turned out, 'Raavan' had a below average opening of 50% across the country and that is now staring at the bottom of the barrel due to an out and out negative word of mouth. Few lovers of art can still be seen patronising the film, but sadly such numbers are miniscule.

The way 'Raavan' is presently doing, it is ready to score far less than the last big budgeted dud - 'Kites'. The Hrithik-Barbara managed a very good opening weekend (30 crores) for itself in spite of poor word of mouth and reviews. But, for 'Raavan' it would indeed be a job to reach the 30 crores mark even after the conclusion of one full week, with below 20 crores coming in after the closure of first weekend. Moreover, from second week onwards it is only expected to go further downhill despite no competition.

All in all, yet another sad outing for Abhishek Bachchan after 'Delhi 6' as both the flicks were placed entirely on his shoulders. As for Ash, she would now have to look forward to the release of 'Action Replayy' and 'Guzaarish' to hunt for that elusive hit. (With Inputs from Agencies)