With the intention to reach consumers across tier II and III cities and to fulfill the latent demand there, top consumer electronics goods manufacturer Panasonic started the campaign ''Sound for India'' that will travel to 70 cities across India.

The ''Sound for India'' caravan and exhibition will attract local talents for 'on the spot' recording of a sound with synthesizer.

The most exciting sounds, as evaluated by the judges at the end of the competition on September 10 will be honored.

Celebrated singer Shibani Kashyap kick started the contest campaign. (With Inputs from Agencies)