Event : Atul Kulkarni, Ravi Kishen  and Kay Kay Menon at the premiere of film "Chaalis Chaurasi" in Cinemax, Mumbai

Event : Atul Kulkarni, Ravi Kishen  and Kay Kay Menon at the premiere of film "Chaalis Chaurasi" in Cinemax, Mumbai

New Delhi, May 26 : Kay Kay Menon, the management graduate-turned-actor who has been in Bollywood for over a decade, feels cinema is being misused as most of them are riding on marketing gimmicks while content has taken a backseat.

"Marketing has taken over content today and I have serious objections to that. It is the job of marketing people to think of creative ways to publicise a film. Just adding an item number in the film is not marketing," Kay Kay told IANS on phone from Mumbai.

Sankat City: Go enjoy the ride

Rating: 3.5 out of 5*

Starring: Kay Kay Menon, Rimi Sen, Anupam Kher, Chunky Pandey, Yashpal Sharma and Dilip Prabhawalkar

Director: Pankaj Advani

Post the debacles of Drona and Stoneman Murders, Kay Kay Menon is now ready with his first full on comedy movie Sankat City. But mention it to Kay Kay and he says yes this is my first comedy but I am serious about cinema.

He further adds, “I chose from what I am given. Maybe filmmakers are now seeing in a different light. Earlier I was not given the choice of doing different genres. They always considered me a serious actor. But after Drona filmmakers are offering me different roles.”

Kay Kay Menon,The talented and versatile actor who shot to fame after his role in 'Hazaaron Khwaishein Aisi' is now all set to make it big after his recent big release 'Drona'.The reputed actor did not make it to the top with the wink of an eye and had to struggle for 9 long years before his first appraisal.