The Chief Operating Officer of the Publicis Groupe, which is the world's third-largest advertising network has said that the company will expand its presence in India by investing in all the areas it has presence in the country's advertising market.

"As a market, India is growing in double digits. We want to accelerate the pace with the help of organic and inorganic measures," said Jean-Yves Naouri, COO at Publicis Groupe.

The Indian advertising market is very competitive and is led by WPP, ahead of IPG, Publicis and Omnicom. The indications of expansion come at a time when its main rival, Omnicom is in the process of expanding its presence in India.

Omnicom, which is the world's second-largest advertising network, recently increased its stake in Mudra from 10 per cent to 51 per cent. Publicis is now restructuring operations at group agency Saatchi & Saatchi to improve business in the country.

Matt Seddon, who is the newly appointed chief executive officer of Saatchi said that the agency will focus on all areas for growth in India. Publicis Groupe is also represented by flagship Publicis Capital, Publicis Ambience and Leo Burnett in India.