Melbourne, Mar 13: Tropical Tourism North Queensland has kicked off a new raunchy campaign with bikini babes and wet T-shirt competitions to boost their backpackers market.
According to The Courier Mail, once dumped in favour of politically correct images of the reef and rainforest, tourism leaders are back promoting sex and sun to attract tourists.
A raunchy new website "Gotta Love the Wet Season" shows the weekly wet T-shirt competitions of the Cairns party scene.
One picture shows a blonde woman with exposed midriff and wet T-shirt dancing away as she’s sprayed with water at one popular inner-city venue.
However, the steamy new image has sparked uproar, and has divided the community.