Canada-based, Research In Motion Ltd. (RIM), which is the maker of popular BlackBerrry family of smartphones, has said that it will focus on business customers.

Apple has been able to surpass rival Canada-based, Research In Motion Ltd. (RIM) in its home market for the first time in the smartphone market. Apple has overtaken RIM with its iPhone smartphones in terms of total shipments. RIM said that it will loose most of its consumer market share and will focus on business segment.

RIM CEO Thorsten Heins is taking aggressive steps to turn around the company. It will now return to its traditional strength area, the business market, where several users prefer the company due to safety.

Heins also said that the company has seen only limited success in the consumer market. BlackBerry has not really fallen from the top spot in so much as other smartphones have grown faster. iPhone smartphone, which is facing stiff competition from various Android as well as other devices globally, is emerging as the most preferred smartphone among users.

As part of the turnaround, David Yach, chief technology officer for software, and Jim Rowan, chief operating officer for global operations are set to leave the company. RIM said former co-CEO Jim Balsillie recently resigned from the board.