The event of Small Business Saturday, which is sponsored by the National Federation of Independent Business in association with American Express, has started attracting a great number of shoppers.

This year's edition on 24 November ahs attracted greater number of shoppers who are looking to shop from local business. Small Business Saturday comes between Black Friday sales and Cyber Monday, which is aimed at encouraging online shopping.

Several small businesses recorded increased sales during Small Business Saturday this year. Experts say that the consumer spending on local and small businesses benefits the local community more than large businesses.

Small Business Saturday has been growing every year with the backing of the National Federation of Independent Business. The day amid a shopping frenzy weekend is aimed at promoting small size businesses and local products. It focuses on encouraging spending their holiday shopping money on local businesses.

Meanwhile, Retail stores in the US opened their stores on Thanksgiving itself, instead of the early hour of the next day, which is known as Black Friday. The move was aimed at giving more time to the customers to pick up their favorite discount deals and boost sales. Several major chains from Target to Toys R Us all opened doors to waiting customers on Thanksgiving itself, converting Black Friday frenzy sales into a two day shopping bonanza.