The small wonder from the auto major Tata motors, Tata Nano apart from being the world's cheapest car has now started to lure even the global critics and experts within a short span of time after its launch in the Indian market. Notably, the product has won the Gold prize under the Best New Product segment within the Transportation category at the prestigious 2010 Edison Awards.

In fact, the Edison awards are considered to be America's innovation award in their own way as they symbolise the persistence and excellence embodied by the great Thomas Alva Edison. While the awards are judged on the basis of parameters like marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation, Nano has been able to make its place even on the global charts in no time. However, the recent car burning incidents that the product has faced may prove a little costly for Tata Motors in the long-run as they will tarnish the image of the brand, but the company believes that the product has no faults altogether and the incidents were the one-off case.