Tata Consultancy Services (TCS) has teamed up micro-blogging service Twitter to launch an app called iElect, which will provide live insights and data about the ongoing general elections.
TCS said the iElect app does real-time analysis of millions of tweets in the cloud and allow users to know what people are thinking about ongoing Lok Sabha polls. Pradipta Bagchi, vice president and head of corporate communication at TCS, said the users of the app would have access to insights and trends on a real time basis.
Announcing the app, the company said in a statement, "The TCS iElect app is a completely new way to observe, analyse and participate in the social conversations around the world's largest general elections."
As per the company's claims, the app has already made analysis of more than 3.5 million tweets.
More that 800 million voters are exercising their franchise in the world's largest democracy where Lok Sabha elections are taking place in nine phases.
In a bid to take advantage of growing number of Internet users, various political parties and candidates are using social media to reach out to voters. As per most recent estimates, India has nearly 240 million Internet users, and a majority of them are youngsters.
Some other tech companies are also utilizing online media to engage with voters. Facebook, the world's leading social-networking site, launched an election tracker tool and started a Facebook Talks series, at which a number of political leaders like RJD chief Lalu Prasad and AAP founder Arvind Kejriwal answered questions from voters.