Toyota's expanding India focus

Toyota-MotorThere is no denying to the fact that Toyota has taken its own time in realizing the true potential of the Indian automotive market but now that it has, the company is ensuring that it is able to grab a substantial chunk of the domestic circuit.

It is to be mentioned here that the company is aiming to sell close to 70,000 units in this year, which is way up as compared to the 55,000+ units the company sold in the last year.

In fact, after it launches its much-awaited Etios model in the Indian market, the company expects to produce close to 70,000 units of the product.

Its Fortuner has got a very overwhelming response from the Indian market. The product has received close to 2,500 additional bookings since the time the company has reopened the bookings for the product.

The company so far has a backlog of around 6,500 units on its books and once the order book reaches 7,000, the company will once again stop taking orders for the product. However, it is the small car that will bring high volumes for Toyota in India.