Twitter Toppled Toyota!

Toyota-LogoCan you handle dozens of new complains every 30 seconds? The Toyota PR Managers might be asking this question. After the Toyota recall, the management have found that it was the Twitter who caused maximum damage to this vehicle manufacturing giant.

Just after the news of recall came to public, it was social networking website Twitter which did the rest. The tweet-rate was blistering as users sent messages to their followers.

Approximately thirty new tweets were there in every minute. The PR had no clue to handle such a serious hazard. Toyota's crisis-management strategy really had no a chance to produce their stand. Now it is very much clear to the world that in such a social-media age, there is no option for a mistake.

Earlier there was an embarrassing problem with floor mats, then a theory came up that was causing gas pedals, and after that the serious steering problem of the top-selling Corolla sedan, all these have forced Toyota to go for a worldwide recall of close to 10 million vehicles.

The total recall controversy happened in the new era of social media. The crisis-management team at Toyota has tried variety of strategies, but the viral character of Twitter has blown away Toyota's hard earned reputation for quality, reliability, and safety.