Virgin Media has filed a grumble with Ofcom, targeting at hesitant the BBC-supported video-on-demand service Project Canvas.

The cable goliath expressed that the project, which is budding common standards for net TV in the UK, is anti-competitive. BT, Channel 4 and ITV are also the associates.

It was given the permission in the month of May, when the Office of Fair Trading feints it was not a fusion. But Virgin Media voiced that it could obliterate the online TV market.

Further it added that the collaboration amidst the three most famous public service broadcasters might considerably and irreparably damage the TV sector.

Unfolding it as the national health glasses of the TV world, Virgin expressed that it might asphyxiate innovation.

Moreover the firm expressed in a statement that the Canvas partners have considerably stretched their original claims to be crafting a common set of open standards that could have been enhanced upon by others and are now aimed on controlling every facet of how people watch TV.