ADAG to rechristen Adlabs along with Reliance Entertainment
Anil Dhirubhai Ambani Group (ADAG) has decided to re-brand all its ventures in the entertainment industry under the "big" umbrella, to make Reliance Big Entertainment a success.
The group plans to rechristen its media and entertainment arm, Reliance Entertainment, which will now be called as ‘Reliance Big Entertainment’.
The company will begin with Adlabs multiplexes across the country, which will called 'Big Cinema' after modification.
Adlabs, which was incorporated by Manmohan Desai in 1978 as a film processing unit, was taken over by ADAG group in 2005. Adlabs currently operates 180 screens in more than 40 cities, which it plans to increase to 350 screens over the next few months.
This re-branding is expected to be completed over the next two months.