Adidas’ New Show Will Have an Upper Made From Recycled Ocean Waste
German sportswear brand Adidas has joined hands with Parely for the Oceans to raise awareness for Ocean debris. Both the organizations pledged to undertake projects to protect and conserve earth’s oceans.
According to UNESCO, there were approximately 46,000 floating plastics found in every square mile of ocean in 2006. As per experts, plastic debris is considered to be responsible for the deaths of over a million seabirds and 100, 000 marine mammals every year.
Now as their next step to fight ocean debris, Adidas’ Eric Liedtke and Parley for the Oceans founder Cyrill Gutsch last week at a Parley for the Oceans event hosted by the United Nations revealed a collaborative project. The new project aims at developing a prototype shoe, which will have an entire upper made from recycled ocean waste and illegal deep-sea gillnets.
It has been said that these gillnets were collected by Parley for the Ocean partner Sea Shepherd, which spent nearly 110 days to track an illegal poaching vessel.
“At Parley for the Oceans, we want to establish oceans as a fundamental part of debate around climate change. Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans”, Gutsch said in a statement.
He said they are enormously proud that Adidas has joined in to work with them on the project. Adidas’ partnership shows that it is possible to turn ocean plastic into something cool, he added.
The concept shoe, which does not have a name so far, might not hit the shelves in its current form, but something very much like it is planned.