Big TV-Leading From The Front In The DTH Market

Big TV-Leading From The Front In The DTH MarketBig TV, the Direct-to-Home (DTH) service of Anil Ambani's Reliance Communications (RCom), claimed that it has become the fastest growing DTH player in the country, as it has crossed the magic figure of 500,000 subscribers within two months of its launch.  

According to the company's CEO Arun Kapoor, crossing the 5-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV, and its success in accelerating the growth momentum of DTH sector in India.”

Big TV aims to capture 50 lakh subscribers within first year of operations.

“Our plans of defining the future of TV viewing in India are on desired course, and we are fully-geared to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 Indian towns," Kapoor said at the press conference.

Experts do believe that the entire DTH market in the country adds nearly 350,000 subscribers every month.

However, Reliance Communications’ BIG TV, which took off its operations in August, has grown the monthly average subscriber additions to 650,000.

During the current festive season, the company introduced a 3-month free sub subscription offer on its Rs 1490 entry price. The current 3-months free sub subscription offer makes BIG TV 33 per cent more affordable than any other comparative offer available in the market today.

While commenting over the the company’s future plans, Kapoor said that it has already tied up with Thomson Headend Systems for a complete head-end system to boost its number of channels to about 400 during the next year. Besides this, BIG TV has already booked four more transponders of the MEASAT satellite, which would take its total transponder capacity to 12.

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