A new business alliance between the UK-based satellite broadcaster BSkyB and the information services provider Experian has started taking shape aiming at mutual benefits.

This business venture, which makes BSkyB a major stakeholder seeks to provide database marketing services for the cable company.

The yet to be named venture will provide a wide range of service offerings in the area of database content management.

Aiming to provide an insight on consumer and media services in addition to customer management services, it gives a wide range of customer offerings that include a number of large and well known businesses.

The deal, which is nearing completion, will finally kick off by the end of June. As mentioned earlier BSkyB will be the major controller.