Virgin media subscribers of the digital TV service can now access a huge list of films.

This PictureBox on-demand film subscription service is offered to all cable service users as claimed by Virgin Media.

Hinting towards a range of over thirty films from the studio Icon Films has been made available. The list includes big names such as, Apocalypto, Bridge to Terabitha and What Women Want.

It is tainted to be the pioneering step for Icon Films which steadily aims to spread its wing to a global reach thus popularising the product at hand. This PictureBox will also come for a wider audience.

Virgin Media has also proclaimed new US TV shows for its on demand TV service, including True Blood and Hank in this platform. All these measures are in lieu of capturing a bigger market capitalisation.