In a groundbreaking development that marks a new chapter in its corporate journey, Push Gaming has officially launched in the United States through a strategic alliance with BetMGM. Known for crafting visually stunning and mechanically rich slot titles, the B2B gaming content supplier is debuting in the Michigan iGaming market—one of the fastest-growing and most regulated jurisdictions in North America. This partnership not only signifies Push Gaming’s ambitious U.S. entry but also positions the company to play a central role in shaping the evolving digital casino experience through exclusive content tied to iconic MGM properties.

Push Gaming Enters U.S. Market Through BetMGM Collaboration

Push Gaming’s long-anticipated move into the American gaming ecosystem has now materialized, as the company partners with BetMGM to distribute its games in Michigan. This expansion is a pivotal step in Push Gaming’s global strategy, reinforcing its reputation as a premier provider of innovative and immersive slot games.

Big Bamboo and 10 Flaming Bisons will be among the first titles made available to Michigan players. These games have garnered acclaim across European markets for their unique blend of math models, feature sets, and high-quality visuals. Their rollout in the United States is expected to replicate similar success.

Push Gaming’s selection by BetMGM—a market leader backed by MGM Resorts International—adds significant weight to the launch. BetMGM is one of the most respected brands in the American iGaming sector, with a deep footprint in multiple U.S. states and a consistent track record of innovation.

Exclusive Titles Tied to MGM’s Brand Ecosystem

As part of the collaboration, Push Gaming is not only entering the U.S. market but doing so with an eye toward strategic differentiation. The agreement includes the development of exclusive slot content that leverages the intellectual property of MGM Resorts.

Tentatively titled creations like MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds aim to capture the essence of Las Vegas luxury while delivering original gameplay mechanics to BetMGM’s digital platform. These titles are expected to elevate the operator’s branded content portfolio, while also giving Push Gaming an edge in brand recall and user engagement.

This strategy also reflects a broader trend in the online gaming industry, where operators and developers collaborate to create exclusive, high-value digital assets that set them apart in an increasingly saturated marketplace.

Executive Commentary Underscores Strategic Importance

Push Gaming’s Chief Operating Officer, Andy Bentley, described the Michigan launch as a “tremendous milestone,” emphasizing that the market’s scale and maturity make it the ideal point of entry for the company’s U.S. ambitions. “We’re incredibly excited to be live in the U.S., and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM,” Bentley said in a corporate statement.

Bentley also stressed that the partnership reflects Push Gaming’s long-term commitment to becoming a dominant force in North America’s iGaming landscape. “This marks another determined step in our expansion strategy, and we’re eager to work closely with BetMGM to develop a pipeline of content that resonates with American players.”

From BetMGM’s end, Oliver Bartlett, Vice President of Gaming Product & Content, offered enthusiastic support for the alliance. He praised Push Gaming as an “exceptional supplier” with a track record of creating games that are “an instant hit with online casino players.”

Strategic Implications for U.S. iGaming Market

Push Gaming’s U.S. debut comes at a time when the American iGaming sector is entering a phase of heightened competition, content innovation, and regulatory sophistication. The Michigan market alone has recorded consistent double-digit growth in monthly gross gaming revenue, making it a high-priority destination for international gaming companies seeking stateside exposure.

This launch places Push Gaming in direct competition with well-established content giants like Evolution, IGT, and Light & Wonder, but also opens up collaborative potential. BetMGM’s market leadership offers an unparalleled distribution platform, allowing Push Gaming to scale rapidly while building brand equity through exclusive and branded titles.

Additionally, the use of MGM’s IP in exclusive game development provides Push Gaming with a unique competitive moat. By weaving the emotional and cultural resonance of properties like the MGM Grand and Bellagio into its digital content, the firm is betting big on the power of experiential branding—a strategy that has historically yielded strong user engagement in both physical and digital gaming environments.

Investor and Industry Takeaways

For stakeholders and industry watchers, the implications of Push Gaming’s U.S. entry are multifaceted:

Brand Synergy: Aligning with BetMGM enhances Push Gaming’s visibility and credibility in a market where trust and brand equity are paramount.

Content Differentiation: Exclusive MGM-themed titles offer a strategic hedge against commoditization in the slot market.

Scalability: Michigan serves as a launchpad, but the partnership could expand into other regulated states, depending on performance and regulatory approvals.

Market Timing: With several states contemplating legalizing online casino gaming, Push Gaming’s U.S. entry positions it favorably for broader market access in the near future.