In its most recent effort to expand into the United States, Indian conglomerate Reliance ADA Group’s media and entertainment division is launching Jump Games U.S.A., a publisher and developer of mobile video games.

Reliance Big Entertainment said on Wednesday that Jump Games is “aggressively looking” to buy mobile content licenses and brands for distribution to mobile phones across the world.

Reliance has hitherto focused its U.S. efforts on Hollywood, including plans for a joint venture with Steven Spielberg and his DreamWorks SKG team, and partnerships with production houses run by the likes of George Clooney and Brad Pitt. The company also owns approximately 200 movie theaters in United States to showcase Indian films.

Reliance has now turned towards U.S. mobile-content market because it will provide Reliance an opportunity to exploit its expertise in telecom and get exposure to a segment of the cellphone industry that promises high growth.

“The thought is to build a distribution model across the world,” said Rajesh Sawhney, president of Reliance Entertainment, a unit of Reliance ADA. “For the content we're acquiring now, we want to exploit it globally.”