First regional Bengali entertainment channel, Star Jolsha, was launched on Thursday by Star India Private Limited.
An array of programs including fiction, non-fiction, mythology, movies and reality shows will be telecast on this new channel.
Star India chief executive officer Uday Shankar feels that they will create a revolution in Bengali entertainment with the launching of Star Jolsha.
“The Bengali regional genre has shown a substantial growth in the past two years in comparison with other regional entertainment markets and with this new channel we will try to bring a new level of diversity to the world of entertainment,” informed J.C.Giri, regional channel head, Star India.