In a bid to take the gastrointestinal route to people's hearts, Shiv Sena executive president Uddhav Thackeray on Monday announced the launch of an ethnic fast food chain branded "Shiv vada-pav" and pledged to make it a "global" phenomenon soon.
The branded vada-pav was introduce in a vada-pav conference, 'Vada-pav Sammelan', in Mumbai.
In the function 27 professional vada-pav makers from Mumbai took part in a competion held to find out the taste that could be used as a standard for the branded vada-pav to be launched at 100 outlets January 23 next year.