Torrero and iGaming major Zitro Partner for Better Market Access
Zitro, the Madrid-based specialist in slot and video-bingo content, has sealed a multi-year distribution pact with Torrero, a rapidly expanding B2B aggregator and white-label platform. The accord drops Zitro’s top-performing titles into Torrero’s hub—already home to more than 9,500 games from 130-plus studios—and positions both companies to accelerate growth in high-value, regulated markets. Zitro gains immediate digital scale without additional integration overhead, while Torrero fortifies its catalogue and entices operators seeking premium, land-proven content. The partnership underscores an industry trend: platforms that can bundle casino content, sportsbook functionality, compliance, and payment rails are becoming indispensable growth conduits for ambitious suppliers.
Partnership Overview
Torrero’s white-label platform will now host Zitro’s full library of slot and video-bingo games, enabling instant distribution to a global roster of iGaming operators. The agreement marks Zitro’s most expansive digital push since it entered online markets, translating years of land-based success into fresh online reach.
Scale of Integration
Torrero’s ecosystem already delivers 9,500-plus games from over 130 content providers and supports a turnkey sportsbook. Adding Zitro’s catalogue fills a notable gap in video-bingo and Latin-style slots, broadening genre diversity while maintaining one-wallet access for players.
Strategic Upside for Zitro
- Instant market entry into multiple regulated jurisdictions without one-off deals for each operator.
- Brand amplification via Torrero’s network of casinos, bolstering recognition beyond traditional land-based enclaves.
- Data feedback loops that refine future game mechanics through Torrero’s real-time performance analytics.
Strategic Upside for Torrero
- Content differentiation through exclusive access to Zitro’s high-volatility slots and acclaimed video-bingo suite.
- Enhanced commercial appeal to mid-tier and enterprise operators chasing proven omnichannel titles.
- Strengthened white-label proposition—compliance tools, multilingual support, and integrated payments married to a deeper game lobby.
Industry Context
The deal illustrates an accelerating convergence: suppliers with retail pedigree seek digital scale, while aggregators evolve into one-stop shops offering casino, sportsbook, compliance, and banking rails. As regulatory scrutiny intensifies, operators prefer partners who deliver breadth of content under a single, audit-ready contract.
Executive Commentary
José Javier Martí, COO, Zitro Digital: “Torrero’s extensive operator network is the ideal stage for our next generation of titles—we expect measurable lift in engagement and retention.” Aleksei Tolstov, Head of Business Development, Torrero: “Zitro’s land-proven slots and bingo games elevate our platform and sharpen our competitive edge. We anticipate strong uptake across multiple regions.”
Outlook and Actionables
Operators plugged into Torrero can roll out Zitro content with minimal technical effort, positioning themselves for Q4 promotional waves. For investors, the alliance showcases Zitro’s pivot to scalable digital revenue streams and Torrero’s strategy of curating premium, differentiated libraries—both critical levers in an increasingly crowded iGaming arena.