After many delays, Videocon Industries, an India-based electronics goods manufacturing company has finalized April 27 as launch date of DTH services with the name of 'D2H+'.

It may be noted that the company is entering the DTH space in India in the presence of other competitors like Dish TV, Sun TV, Doordarshan, Tata Sky, Big TV and Airtel.

According to sources close to the development, the company will launch integrated digital televisions (iDTVs) and set top boxes (STBs) with 4-5 subscription options. The company is planning to sell 70-80 per cent IDTVs and 20 per cent STBs.

According to reports, it has been revealed that STBs will be imported from Korea or China and later assembled at the company's Aurangabad plant.

During initial phase, the product will be launched only in towns and not rural areas across India, because the company believes that launching partly would help the company understand the operations better and provide better service.

Currently, the company is testing the STBs by installing at employees' homes at no cost. In addition, the company is presently ensuring a strong sales network and has been recruiting sales and service staff through its media arm, Bharat Business Channel.

With the latest venture, the company is aiming a subscription base of 10 per cent in the first year of launch.