A better package awaits the users of cable TV provider Virgin Media, as it soon will be offering its subscribers an optimum offer on the pay TV premium sports channels from BSkyB.

It appears to be a reformation that occurred after an amendment made by the regulator Ofcom, which made the cable provider BSkyB cut the wholesale cost of Sky Sports 1 and 2.

Although, BSkyB apparently seems to be a bit annoyed with this proposal and has commenced an appeal in the process, yet the imposition underlines the fact that the price cuts have to be implemented by the 14th May.

Hinting no details on the price plans, whatsoever, the changes shall be made probably until the start of the 2010/2011 Premier Football season, in August.

The procedure, that is scheduled to happen, will see a wholesale price cut summing up to either ten per cent or twenty three per cent, depending on the type of package has been chosen.