There is good news for Indian advertising industry. A new study revealed that the Indian advertising industry is expected to grow 13 percent in the current fiscal year. PITCH-Madison Media Advertising said the adverting industry in India is expected to cross Rs. 21,145 crore in 2010.

The Indian media and advertising industry made Rs 18,670 crore in 2009. Due to economic downturn, Indian advertising industry was down by 10 percent in 2009 as compared to 2008. But, as the market is recovering, the industry is expected to grow by 13 percent in 2010.

2009 was a worst year for advertising industry. Especially, Print media was hit very hard in 2009 as it lost Rs. 2,000 crore from its ad revenue. Total market share of print media in 2009 was Rs. 7,806 crore. Television and radio, however grew two and three percent respectively.