Now you can socialize with your friends and search for new even through your mobile, as BigAdda.com, a well known socializing site announced the launch of its mobile version, ‘MobileAdda’ on 25th August. This new launch will help Big Adda.com to widen its reach to around 300 million mobile users, by making it available across all operators and networks on national level. The much awaited movie ‘Rock On’ has also entered in tie up with Big Adda.

The advertisement of its mobile version will soon be telecast and broadcast on TV, Radio and Net and mobile as well. The advertising process on television has already started. Shivanandan Pare, CEO, Bigadda, informed that the total campaign would cost approximately $1 million (Rs 4.2 crore).

There would be many exciting features which one could avail from MobileAdda, such as searching for friends, inviting them from one’s phonebook, communicating with friends through options like text, voice and photo scribbles. It also let you send invitations to your friends via phonebook to their networks.

“With a registered user base of two million in a year, we needed to sensitize the platform to local aspirations and needs of the market. The number of mobile users today far exceeds the penetration and usage of PCs in India. Mobiles are lot more personal, readily accessible and almost an extension of the user. The imperative was to create a mobile application to give the controls of social networking, anytime, anywhere, literally,” reported Pare.

He further informed. “Currently, BigAdda.com is reaching out to an Internet user base of 40 million in India and through our mobile platform; we will be able to reach an additional 50 million mobile Internet users.”

The company wants to achieve the aim that is to invite over 300 million mobile users access BigAdda through the mobile version, MobileAdda. The launch would mark the widest release of any mobile application globally. BigAdda which ensures more privacy and security to its users was launched in August 2007.