Many had thought that after having victory over the HD format war, the prices of Blu-Ray discs and players would decrease. However, it clearly didn’t happen. The slow adoption of HD capable displays and HD content stands as a hurdle, which is not letting the cost of producing a player come down.

A Sony representative in a recent interview clearly informed, “Blu-Ray may be the last Optical Disc format we will see. This does not mean that there won't be any physical disc format in the future, but they plan on creating different incarnations of the format that should ensure its long life.”

Data as vast as 50 GB can be stored in the currently available Blu Ray, which is mostly used by users to store games and some BD movies. One can also store an entire HD movie along with some other special features on one Blu Ray disc.

An additional technology such as stereoscopic 3D and Super hi-Vision video technology are being experimented with by some studios. These technologies would allow resolutions of up to 7680x4320 and would require vast amount of storage due to the very high bit rates of 22.5MB/s - 75MB/s.

But this technology will still take some time to come in the market and as of now, the normal 25GB Blu-Ray discs haven’t even come to the mainstream. With the aim to make the format more acceptable commercially, Sony along with Pioneer and TDK are working hard to optimize the format.

The price of 720p LCD TV is falling day by day, and thus it won’t be long that the users will fall in love with the new HD technology, as people are becoming more and more aware about its advantages. It seems that Bly-Ray has a lot of potential and advantaged to give to its users, which would be soon realized.