Aviva Life Insurance, the world’s fifth largest insurer has tied- up with McDonald’s, one of the leading fast food chains in India, to promote its new marketing initiative Tension Chhodo Cricket Khelo (TCCK).

TCCK is a unique mass activation campaign conceptualized by Aviva, which is based on the insight that parents these days being so occupied with securing their child’s future that they miss out on enjoying their childhood today.

Shriram Group of Chennai has decided to step into general insurance

Max India and British United Provident Association (BUPA) will start a joint venture in India known as Max Bupa Health Insurance Limited with an initial investment of £12 million.