According to poultry industry expects, the consumption of chicken is expected to get doubled by 2014. The chicken consumption in India is now 3 Kg per head a year. It is expected to get doubled in the next five years.

According to experts, these days the food habits of the Indians have changed a lot. There has been number of quick service restaurant chains mushrooming across the country. At the same time, the consumption profile of Indians has also changed quite a lot with the eating-out phenomenon.

The deputy general manager of Venkateshwara Hatcheries, Mr. PG Pedgaonkar has informed that the domestic poultry industry is worth Rs 40,000 crore.

Every year, it produces 240 crore birds commercially in India. But the demand of chicken will go up significantly in the coming years.

Moreover, the poultry industry needs to grow a rate of 12-15% annually to satisfy this demand.

To cope with the increase in demand, the domestic industry requires expanding soon. He has also informed that, the per-head chicken consumption will go up to almost 4.5-5 kg by 2014-15.