As a new Danish study states males who drink a litre of cola on a per day basis may harm their sperm count.

The research findings which were listed out showed that men's sperm counts were almost 30 percent lower than those who didn't drink cola.

As the World Health Organisation states it might prove fatal for all those who already have a low sperm count may pose a risk of becoming infertile.

The study which inked its association with the caffeine content was also held responsible for the same. The observational study involved 2,500 young men. Those people who didn't consume the drink had better sperm count averaging 50 million sperm per millilitre semen and also corresponded to a better lifestyle. Whereas, the 93 men who took more than a litre of cola in a day had only 35 million sperm per millilitre and at the same time they relied upon fast foods when compared to natural fruits and vegetables.

However the studies are still going on to determine if the cola or the unhealthy lifestyle, or both, is to blame.