Amusnet has deepened its footprint in Bulgaria with a pivotal partnership that brings its next-generation slot cabinets to 11 inbet gaming halls nationwide. The collaboration underscores the growing convergence between online and land-based gaming. With Amusnet furnishing 46 cutting-edge Type S 27 cabinets, players across Sofia, Varna, and Plovdiv will now have access to fan-favorite titles, such as 20 Golden Coins and Stoichkov #8. This agreement marks both a product expansion and a strategic play for Amusnet as it seeks to strengthen ties with trusted regional operators like inbet, while widening its influence across European gaming markets.

Amusnet Powers inbet’s Gaming Halls Nationwide

Amusnet, a recognized leader in next-generation gaming solutions, has announced a new operational foothold within Bulgaria’s land-based betting market. In a deal struck with inbet, one of Bulgaria’s leading operators of popular gaming halls, the company has undertaken the delivery of 46 slot cabinets to bolster entertainment offerings in 11 venues across the nation.

The strategic rollout centers on Amusnet’s Type S 27 cabinets, renowned for their quality, technical performance, and immersive player experience. By seamlessly integrating these cabinets, inbet ensures that customers in Sofia, Varna, Plovdiv, and other key cities can engage with Amusnet’s most prominent slot titles.

Popular Titles Enter the Land-Based Vertical

Among the celebrated games now available to inbet players are 20 Golden Coins, Bulky Fruits, Stoichkov #8, and Extra Crown, each of which has already earned traction in Amusnet’s digital catalog. This move represents more than simply adding new titles—it bridges the company’s online legacy with its land-based ambitions.

The installation of cabinets significantly enhances inbet’s portfolio, giving players access to premium machines crafted for high-volume, land-based engagement, while simultaneously reinforcing Amusnet’s strategic positioning. It underscores the company’s broader plan to transpose successful online content into physical formats, unlocking deeper brand loyalty and player retention.

Executives Applaud the Strategic Alliance

Both Amusnet and inbet executives hailed the agreement as a natural next step in their ongoing collaboration.

Slavcho Papalezov, Chief Marketing Officer of inbet, emphasized the value of continuity and innovation this deal provides:
"It is a genuine pleasure to strengthen our collaboration with Amusnet, a partner we admire for its innovation and professionalism," he remarked. Papalezov further noted the success of the joint ‘Premium Lemons’ campaign, which has resonated with Bulgarian players and set a precedent for creative marketing collaborations. He added that by expanding to land-based venues, “Amusnet’s top-quality slot cabinets will enhance the player experience and set new standards in Bulgarian gaming.”

From Amusnet’s perspective, Rosen Videnov, Land-based Sales Manager, highlighted the significance:
"Our expansion into the land-based sector is a testament to our enduring and successful relationship with inbet," he said. He noted that a foundation of mutual trust between the two organizations has enabled them to take this critical step forward. For Videnov, the overarching goal is clear: "This partnership allows us to provide exceptional gaming experiences, seamlessly bridging our online success with their land-based operations."

Amusnet Expands Strategic Vision

This alliance follows Amusnet’s recent expansion into foreign markets, including its rollout of Live Casino content for NetBet in Greece earlier this year. By diversifying across geographies and verticals, Amusnet has demonstrated a measured yet ambitious strategy—focused on leveraging its proven game portfolio into multiple channels.

The Bulgarian rollout reflects not only a significant local milestone but also part of a broader European growth blueprint, where the blending of physical and online environments is likely to shape consumer habits over the next decade. By binding strong local operators with premium game design, Amusnet positions itself as both a technology innovator and a trusted commercial partner.

iGaming Majors Target Land-Based Casinos in the Balkans

For investors and market watchers, Amusnet’s partnership with inbet signals the increasing convergence of land-based and online casino ecosystems. The deployment of 46 cabinets across 11 venues highlights a scalable model, where proven online content translates effectively into new revenue streams. Market expansion through trusted local partners remains a valuable mitigant against operational risks while amplifying the reach of the brand.

For Bulgaria’s gaming landscape, partnerships of this caliber set the stage for heightened competitiveness, improved consumer experiences, and a potential rise in gaming hall foot traffic. With regulators across Europe reinforcing compliance infrastructure and technology-driven solutions, operators standing at the intersection of quality games, diversified channels, and localized alliances are likely to carve sustainable advantages.