The independent slots developer Thunderkick has taken another decisive step in cementing its presence in Italy’s competitive iGaming market, striking a new collaboration with established local operator E-Play24. The agreement, announced as part of a broader strategic wave of activity from the Swedish studio, underscores Thunderkick’s ambition to maximize visibility and extend its portfolio reach in one of Europe’s most dynamic regulated gaming environments. With widely recognized titles such as Eager Beavers, Midas Golden Touch 2, and The Wildos 2, the company is targeting a broader segment of Italian players who increasingly seek distinctive, immersive slot experiences.

Expanding Reach in Italy’s Online Casino Sector

The new deal with E-Play24 comes on the heels of several commercial tie-ups that Thunderkick has secured in Italy since the beginning of the year. For the Stockholm-based studio, this represents not just market growth but also brand reinforcement in a country where online gambling revenues continue to expand at double-digit annual growth rates.

E-Play24, widely regarded as one of Italy’s leading online casinos, provides an attractive launchpad for Thunderkick’s library of games. By offering its titles to an already loyal and expanding user base, the studio is positioning itself for deeper market penetration in what has long been viewed as a strategically vital European jurisdiction.

A Symbiotic Partnership

Both companies characterized the agreement as more than a mere content distribution deal. Instead, the relationship is set up as a collaborative effort to elevate the gaming experience within Italy’s regulated space.

Thunderkick’s portfolio, praised for its creativity and engaging mechanics, integrates seamlessly into E-Play24’s expansive gaming platform.

E-Play24 benefits from differentiated content that helps sustain customer engagement and reduces reliance on generic slot providers.

Players gain access to a more diverse array of innovative slots—bolstering both entertainment value and choice.

The emphasis, according to both parties, is not just on broadening the game library but on solidifying a reputation for quality and originality in the Italian market.

Industry Leaders’ Perspectives

Andrea Brioschi, Key Account Manager at Thunderkick, noted the significance of this deal in advancing the company’s Italian footprint:

“E-Play24 is one of the most reputable operators in Italy, offering an extensive portfolio of cutting-edge games from major industry names. Our content continues to deliver strong performance, and this partnership allows even more Italian players to experience the creativity and entertainment that Thunderkick is known for.”

From the operator’s side, Alessandro Grasso, Head of Operations at E-Play24, highlighted the alignment of cultures and goals:

“At E-Play24, player experience is our top priority. We thrive on delivering gameplay that goes beyond expectations and seek partnerships with studios that drive innovation. Thunderkick’s distinctive style resonates with our customer base, and with this integration, we have strengthened our platform while reaffirming our mission to provide engaging, immersive slots.”

These complementary statements underline how both companies view the partnership not as transactional but as strategically synergistic, aimed at mutual brand elevation.

Strategic Implications

Italy remains one of the largest regulated iGaming markets in Europe, with consistent year-over-year growth in player spending and operator revenues. For Thunderkick, accelerating its partnerships in the region signifies a calculated bid to establish permanence and recognition.

For E-Play24, bringing in a proven innovator provides differentiation in a crowded market where content innovation and user experience are central competitive levers. The move also signals a broader industry trend: operators and suppliers alike are increasingly pursuing deep market localization strategies, tailoring partnerships to reinforce relevance in specific jurisdictions.