Dutch cryptocurrency service provider Amdax is making waves in Europe’s financial sector with plans to launch AMBTS BV, a Bitcoin treasury company targeting a listing on Euronext Amsterdam. The firm aims to accumulate 1% of all circulating Bitcoin—a staggering $24 billion endeavor at current prices—while offering investors exposure to BTC through structured equity growth. This move aligns with a broader European trend of corporate Bitcoin adoption, where firms like Germany’s Bitcoin Group and the UK’s Smarter Web Company already hold thousands of BTC. With Bitcoin outperforming traditional assets by over 26,900% in the past decade, Amdax’s strategy underscores the growing institutional embrace of digital assets as treasury reserves.

Amdax’s Bitcoin Treasury Ambition: A $24 Billion Bet

Amdax, a Dutch Central Bank-registered crypto service provider, is positioning itself at the forefront of Europe’s corporate Bitcoin movement. The firm’s newly established AMBTS B.V. will operate as an independent entity with the ambitious goal of accumulating 1% of Bitcoin’s total supply—equivalent to roughly 210,000 BTC—worth over $24 billion at current prices (BTC trades above $115,800 as of this week).

The company plans to raise capital in stages, deploying funds to steadily increase its Bitcoin holdings while enhancing equity value and Bitcoin-per-share metrics for investors. An initial private financing round will kickstart the accumulation strategy, with future funding expected via public markets.

Key Insight: Amdax’s approach mirrors the strategies of U.S. firms like MicroStrategy, which has amassed over 226,000 BTC ($26 billion) as a treasury reserve. However, AMBTS’s standalone structure and Euronext listing ambitions mark a first-of-its-kind initiative in Europe.

Regulatory Credibility and Market Positioning

Amdax isn’t new to the regulatory landscape. In 2020, it became the first Dutch crypto firm registered with the Dutch Central Bank. More recently, on June 26, it secured a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets (AFM), reinforcing its compliance credentials.

Beyond Bitcoin treasury services, Amdax offers trading, automated investing, and expert-managed portfolios across 33 cryptocurrencies. This diversified infrastructure positions the firm as a one-stop institutional gateway into digital assets.

Strategic Takeaway: Regulatory approval is critical for institutional adoption. Amdax’s MiCA license not only legitimizes its operations but also signals growing regulatory acceptance of crypto in Europe.

Europe’s Corporate Bitcoin Adoption Wave
Amdax’s move reflects a broader shift among European corporations integrating Bitcoin into their balance sheets. According to CEO Lucas Wensing, while Bitcoin exposure remains "relatively small" in institutional portfolios, over 10% of Bitcoin’s supply is now held by corporations, governments, and institutions.

Notable European Bitcoin Holders:

Bitcoin Group (Germany): 3,605 BTC
Smarter Web Company (UK): 2,395 BTC
The Blockchain Group (France): 1,653 BTC
Satsuma Technology (UK): 1,126 BTC
Other firms, including Sweden’s H100 Group, CoinShares International, and Norway’s Aker ASA, hold smaller but strategically significant positions.

Market Context: Japan’s Metaplanet recently expanded its BTC holdings to 18,888 BTC ($2.1 billion), driving its stock up 190% YTD—outperforming Japan’s TOPIX Core 30 index by a wide margin. This underscores Bitcoin’s appetite as a corporate asset.

Bitcoin vs. Traditional Assets: A Decade of Dominance
Bitcoin’s 26,900% return over the past decade dwarfs traditional assets:

S&P 500: +193%
Gold: +125%
Crude Oil: +4.3%
This asymmetric growth has made Bitcoin an irresistible hedge against inflation and currency debasement, particularly for corporations seeking long-term treasury strategies.

Investor Consideration: While Bitcoin’s volatility remains a concern, its scarcity (capped at 21 million coins) and institutional adoption suggest sustained demand. Amdax’s treasury model offers a regulated, equity-based entry point for investors wary of direct crypto exposure.

Conclusion: A New Era for European Bitcoin Investment

Amdax’s AMBTS B.V. could become a landmark Bitcoin investment vehicle in Europe, combining regulatory compliance, institutional-grade custody, and public market accessibility. For investors, the implications are clear:

Bitcoin as a treasury asset is gaining irreversible momentum.
Regulated, exchange-listed vehicles lower entry barriers.
Europe is catching up to U.S. corporate adoption trends.
As Bitcoin continues to redefine corporate finance, Amdax’s Euronext ambitions may well set a new standard for institutional crypto investment in Europe.