Entertainment Sites Popular Among Indians
Most of the Indians like to surf gaming and entertainment sites on mobile internet.
According to figures, around 3 percent Indian mobile Internet users visit gaming sites. The entertainment sites are visited by 21 percent users. This trend is going popular in growing economies of the world. The users of BRIC (Brazil, India, Russia and China) countries like entertainment, gaming and music websites. These websites are among the top five visited website categories.
The Vice-President of Mobile Media Nielson Jeff Herrmann said that the BRIC nationals are compelled to use mobile technology as BRIC nations are failed to provide required infrastructure for broadband connectivity.
The trend is different in the US and Europe. They prefer news and weather web portal during internet search on the mobile phone. Information technology is also a popular search category in US and Europe. The US and Europe has a proper infrastructure for broadband and other modes of entertainment such as ipod and MP3 etc.
The mobile penetration is recorded 1.8 percent in India and 2.6 percent in Brazil. The demand for internet enabled handsets is increasing day by day in the developing countries.
The report on the mobile internet technology is prepared by research firm Nielson.