The global iGaming industry continues its rapid transformation, and EvenBet Gaming is positioning itself at the forefront with a fresh wave of poker innovations. At the upcoming SBC Summit Lisbon 2025, the company will highlight a powerful combination of gamification upgrades, localized card formats, and strategic industry insights. With innovations designed to both deepen player engagement and strengthen operator revenue, EvenBet’s latest offerings underscore its ambition to shape the evolving dynamics of online poker in an increasingly competitive and regulated space.

Pioneering Gamification: Leaderboards and Progressive Rakeback

Earlier this month, EvenBet Gaming rolled out two cornerstone upgrades: Leaderboards and Progressive Rakeback. Both tools will be at the center of the company’s Lisbon showcase.

The Leaderboards feature enables operators to inject social competition into digital poker rooms, transforming what is traditionally a solitary pursuit into a community-driven experience. By fostering friendly rivalries, the mechanics stimulate engagement that extends beyond single sessions, building a culture of loyalty and repeat play.

Complementing this is Progressive Rakeback, a performance-based system that operates on a tiered rewards model. Instead of flat incentives, the rakeback evolves in line with player activity, offering more significant rewards for sustained and higher-volume play. For operators, this not only stabilizes retention but also enhances overall lifetime value per customer.

Localisation as a Growth Strategy

EvenBet’s leadership has repeatedly emphasized that product localisation is no longer an optional feature but a strategic necessity. The Lisbon showcase will highlight how its localized card games are tailored to match regulatory boundaries in various markets, as well as appeal to player preferences across different regions.

CEO Dmitry Starostenkov underlined this point, stating that understanding how players in South Africa, Latin America, or Asia differ in their gaming behaviors is fundamental to long-term success in such turbulent regulatory environments. Markets are expanding, but they demand cultural alignment and compliance agility—two areas in which EvenBet has consistently invested.

Industry Voice and Strategic Positioning

Beyond product demonstrations, EvenBet executives will play a prominent role in dialogues shaping the industry’s future. During SBC Summit Lisbon—taking place on September 16–18 at Feira Internacional de Lisboa—company representatives are scheduled to join panels focused on emerging markets and sweepstakes trends.

The presence of CEO Dmitry Starostenkov alongside other global iGaming leaders places EvenBet squarely within the conversations that will define the sector’s near-term priorities. With the company’s gamified poker solutions offering tangible case studies of innovation, their participation extends credibility and thought leadership in front of peers, regulators, and potential partners.

Why This Matters for iGaming and Online Casinos

For industry observers and investors, EvenBet’s moves carry broader implications. The integration of gamification systems in iGaming creates an overlap between traditional casino structures and modern digital engagement strategies. By emphasizing tools that drive loyalty and extend player life cycles, EvenBet is effectively hedging against churn in notoriously volatile markets.

Furthermore, its strong commitment to localized offerings signals a recognition that regulatory compliance is not just a legal checkbox but a competitive differentiator. Operators who partner with providers able to flex around jurisdictional demands are more likely to maintain resilience as global iGaming continues its expansion but faces increased scrutiny.