London, Jan 23 : While Britain braves its freezing temperatures, hundreds of hardy souls have joined a new craze online - posing naked for a snapshot in the snow.

It all started when care worker Leanne Myers, 40, stripped to her undies to pose for a picture playing guitar in the snow with 25-year-old neighbour Danielle Smith, the Mirror reported.

In a bid to cheer up workmates Myers posted the picture on a Facebook page she set up called "Wiltshire, let's get naked in the snow!"

She also invited friends to strip off for their own goose-bump photos in the snow - and 250 people have taken up the challenge in just three days.

Myers, from Durrington said that it's amazing, and had no idea it would take off like this.

"People have really embraced it, and a lot of the pictures are of friends of friends, but now there's some coming in from people I don't know," she said.

She has had interest from Abu Dhabi and America, and people messaging her saying "we're not in Wiltshire, can we send in a pic?"

She said they are welcome, as long as they are kept tasteful.

Leanne posed up for her guitar picture after spending a day battling through snow blizzards to get to the homes of patients last Friday.

More than 5,500 people have visited Leanne's website and she is now hoping to use it as a fund-raiser for local charities. (ANI)