It was a slow and steady approach, which led the search giant to attain a status of a “massive carrier” in the Internet arena.

As Arbor Network’s spokesman Craig Labovitz stated last summer, Google accounted for a gain of approximately 10 percent of all inter-domain Internet traffic. Arbor Network deals with network security and visibility solutions.

Back in June 2007 and a year later, the average traffic percentage rose from around 1 percent to around 2.5 percent; by last summer the percentage was a minimum of 5 percent but continued to grow.

Market watchers claim that Google's acquisition of YouTube in 2007 swallowed a huge chunk of video traffic. It is supposed to be the application, which almost on its own has a potential to grow at the peer network level.

Further in addition to this Arbor believed that over 60 percent of Google's traffic was being directed via direct interconnects that connect its massive data centres to one another. It’s a peer channel, which leads Google sail across with huge online traffic.

An important insight from Labovitz revealed, “Unlike most global carriers, Google's backbone does not deliver traffic on behalf of millions of subscribers, nor even to thousands of regional networks and large enterprises. Google's infrastructure supports, well, only Google.”