A 2006, based firm seems to be "wish- granter" for the Indian mass. With the launch of its cheapest QWERTY keyboard phone B430DS @ 3,490 INR and the dual sim phone V180 DS @ 2,539 INR it seems to have fit well in the pocket of Indian users.

Fly doesn't compromise in features too. Its QWERTY phone is loaded with features like 1.3 MP camera, 10 MB internal and expandable memory up to 8GB, Dual SIM, Bluetooth, GPRS and some extra well to-do features like Nimbuzz (All-in-one Messenger), Snaptu (All-in-one Social Networking Sites), OperaMini, Audio Player with Equalizer, Mobile Tracker with Remote Control, Java, 3.5 mm Audio Jack and schedule FM.

The other on list V180 DS comes with 4GB expandable memory, Torch, Hindi Language, Screen Switch Effect, Main Menu Switching Effects, Mobile Tracker and e-book Reader. Taking care of the entertainment part is FM Radio with recording feature, MP3 player and basic camera with video recording function.

It is worth analysing, how well a company delivers its product keeping in mind its target customer base. Fly has always targeted themselves as the low-cost mobile phones without sacrificing on any part, whether it's the looks or the features. Slowly and steadily this firm is making its mark in the already brimming mobile industry.