Since the time Ford has made in roads for its hatchback Figo in the Indian market the company has been on a roll as the product has not just been able to outshine the competition but also has bought a high unit sales for the company. Notably, the company has sold close to 16,000 units of the Figo since the 14 weeks of its launch.

The company first showcased the model last year in the presence of its global chief executive Alan Mullaly.

Ford India president and MD Michael Boneham said that the demand for Figo has already surpassed the total production capacity of the company and it will be starting its second shift from July to respond to the significant demand. Competing with brand like Wagon R, Swift, Estillo, Alto, Punto, Polo, Spark, Beat and i10 in the Indian market, the Figo has been able to sparkle the exact kind of magic the company expected it to do so in the Indian market.

As the product is almost 85% localised, experts are of a view that it is helping Ford to keep its costs down as much as possible.